Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.

With 18 production plants in 12 Countries, a commercial presence in over 160 countries, about 31,100 employees and revenues of 6.7 billion euro (2023 figure), it is among the main producers worldwide of tyres and related services and the only one entirely dedicated to the Consumer market, which includes tyres for cars, motorcycles, and bicycles.

Pirelli’s technological excellence also stems from the innovation and skills developed through motorsports, where the company has been active for over 115 years. At present Pirelli is involved in over 350 car and motorcycle championships and, since 2011, it has been the exclusive supplier to the Formula 1© World Championship.

Pirelli is committed to sustainability, aiming for Net Zero by 2040 and using FSC-certified natural rubber.

The Pirelli brand is synonymous with luxury, safety, and Italian excellence, enhanced by its involvement in sports, cultural projects, and sustainability efforts.