In this session we talk about how AI is revolutionising the automotive industry, driving unprecedented levels of automation, safety, efficiency, and personalization. Autonomous driving technology is transforming transportation, while predictive maintenance systems optimise vehicle health. In-car experiences are enhanced through NLP and voice recognition, and AI-driven analytics provide insights for personalised marketing. Hence, embracing AI technologies is essential for automotive companies to stay competitive and deliver innovative solutions that shape the future of mobility.