Understanding consumer behaviour and preferences is paramount for automakers striving to stay competitive in the ever-evolving passenger vehicle market. As socio-economic, technological, and environmental factors reshape the automotive landscape, gaining insights into consumer trends and preferences becomes crucial for designing and marketing vehicles that resonate with the target audience. Consumer preferences for SUVs and automatic transmission vehicles have reshaped the automotive market, with SUVs gaining popularity for their versatility and perceived safety. While automatic transmissions appeal to urban commuters seeking convenience and a stress-free driving experience.