Sameer Malhotra is Director & Chief Executive Officer (CEO) at Shriram Automall India Limited (SAMIL). With over 3 decades of experience, he built a strong foundation for the company in 2011. His leadership has driven Shriram Automall India Limited as India’s Largest Phygital Marketplace for Pre-owned Vehicles & Equipment.

Sameer has introduced the concept of physical auction of used vehicles and equipment in India by establishing 135+ Automalls across the country. The Automalls empower buyers and sellers to interact, inspect, valuate, bid and close transactions in a timely, transparent and cost-effective manner.

He is counted as a pioneer in the pre-owned automobile industry with in-depth experience of over 30 years. Under his leadership, SAMIL has transacted over 20 lac pre-owned vehicles & equipment and other assets during the last 13 years.
With his vision to meet the interest of Digital India, Shriram Automall uses technology as a competitive advantage in relentless pursuit of a better customer experience. Thus, the company has introduced Bid Live facility through customer friendly MySAMIL App and technology enabled platforms like SMS Bidding and Desktop Live Bidding facilities to empower customers. Under his guidance, the company has also developed ThePriceX that acts as a guiding tool, helping buyers and sellers to find the right market price for their used vehicles and ensure a more profitable transaction. ThePriceX is built to provide solutions for pre-owned vehicle market through advanced algorithms backed by a decade worth of auction data in multiple vehicle categories.

Over the time, his initiatives have transformed several drivers and machine operators to owners and made a substantial contribution in uplifting farmers and transporters in their businesses through providing unique solutions. Moreover, value of national assets have been increased by its better utilization with change of hands every time by creating the complete ecosystem for vehicles & equipment starting from parking, valuation, refurbishment, disposal and documentation.

His earnest vision for the company enabled the collaboration of Shriram Automall India Limited with CarTrade Tech in 2018, making it India’s Leading Marketplace for Pre-owned Vehicles & Equipment. The Group consists of SAMIL as leading phygital auction platform, CarTrade Exchange as leading online auction platform and Adroit Auto as a proactive service provider for inspection and valuation. Under his leadership, Shriram Automall also acquired BlueJack to strengthen its cars selling business. More so, Shriram Automall entered into industrial auction of stressed assets by acquiring Augeo in 2020.

Under his leadership, SAMIL has introduced several Corporate Social Responsibility initiatives like Education Scholarship Program – SAMIL Junior Einstein, Water Cooler Installation and Tree Plantation.

Achievements and Recognitions: A savvy innovator and growth catalyst, he introduced the benefits of used vehicles shopping experience through physical and online mediums like desktop bidding, online bidding and mobile applications.
He has been accolade with the award title “Top 25 CEOs, Managing Directors, and Founders Award” at the Great Managers’ League Summit 2024, “Best Chief Executive Officer – Auto And Mobility Tech Companies” at 8th WAF Awards 2021, “CEO of the Year” at Corporate Guru World Summit & Awards 2021, Leader’s Award at BIG CIO SHOW & AWARDS 2023, “Personality of the Year in Pre-owned Automobile Industry” & “Outstanding Contribution to Pre-owned Automobile Industry” at Nationwide Awards 2021, and “The Greatest Marketing Influencers” in 2018 by World Federation of Marketing Professionals & CMO Asia.

His skill sets brought many laurels to Shriram Automall India Limited too. Shriram Automall has become ISO 9001:2015, Standardization Testing and Quality Certification (STQC) and Great Place to Work® certified company. The brand has been consecutively featured in the Limca Book of Records for the years 2014-15 and 2016-17. SAMIL has also won awards like ‘India‘s Most Trusted Brand’, ‘Fastest Growing Brand’, ‘Best Online Market Place’, ‘Excellence in Customer Experience’, ‘Fleet Enabler of the Year’ and ‘’Best Disruptive Innovation of the Year,’’ etc.

Education: Sameer pursued his graduation from University of Delhi and later joined the Institute of Cost and Work Accounts of India (ICWA). He further completed his post graduation in Financial Management from Sardar Patel College of Communication and Management.

Past Experience: Before establishing Shriram Automall India Limited, Sameer worked for over 5 years as the Country Manager and Director, Asia Subcontinent, for Ritchie Bros. Auctioneers (RBA), the world’s largest industrial auctioneer. He also has a decade long experience in heading several divisions of SREI Infrastructure Finance Limited (SREI), India’s leading finance and rental group focused on infrastructure equipment as Sr. Vice President.

Sameer’s strong acumen in strategic analysis and focused management has contributed immensely to the business expansion of Shriram Automall India Limited, Ritchie Bros. Auctioneers and SREI Infrastructure Finance Limited. He has traveled extensively to the USA, Canada, UK, UAE, Germany, Singapore, South Africa and many other countries to understand the market dynamics of the vehicle/equipment auction industry.

As the CEO of Shriram Automall India Limited, he brings relentless transparency and value-added services in the pre-owned vehicles and equipment segment in India.