Shivani Chaudhary
HEAD - Brand & PR, BYD INDIA
Marketing & PR specialist with over 20 years of experience in formulating strategies, Launching Brands for Indian market creating Brand Awareness, Positive SOV & Building Brand Equity.
Rated amongst Top 100 Brand Builders in India 2018-19
Worked with Honda Cars India , Canon India & presently at BYD India Electric Passenger Vehicle Vertical
My Sessions
Unveiling Consumer Insights and Shifting Preferences
Sameer Malhotra
Chhayank Agarwal
Shivani Chaudhary
Gautam Pal
Avik Chattopadhyay
Understanding consumer behaviour and preferences is paramount for automakers striving to stay competitive in the ever-evolving passenger vehicle market. As socio-economic, technological, and environmental factors reshape the automotive landscape, gaining insights into consumer trends and preferences becomes crucial for designing and marketing vehicles that resonate with the target audience. Consumer preferences for SUVs and automatic […]